In an era where sustainability is at the heart of business operations, eco-friendly packaging is gaining increasing attention. This research explores sustainable business models for alternative packaging, focusing on the case of corn-based paper, an innovation that effectively replaces conventional plastic packaging.

The study analyzes key factors that enable businesses using natural raw materials to remain competitive in the market, as well as the growth potential of sustainable packaging compared to plastic-based alternatives. Additionally, it examines the factors influencing consumer behavior in choosing eco-friendly products and evaluates the impact on profitability and social responsibility.

This research employs both qualitative and quantitative methods, including case studies of businesses utilizing alternative materials, in-depth interviews with industry experts, and consumer behavior surveys.