This study aims to identify the toothbrush appearance factors that affect baby boomers purchasing decisions. The research divide into three stages: The first stage is to classify the toothbrush appearance factors through a review of literature, research, and examining toothbrushes currently available on the market, summarizing them as appearance factors. The second stage is to summarize the results of the toothbrush appearance factors to create a multiple-choice questionnaire in three dimensions: purchasing decisions, aesthetics, and functionality. Collecting data from a group of 30 Baby Boomers aged 57-75 years old. The last stage is to summarize the three dimensions of appearance factors affecting baby boomers' toothbrush purchasing decisions and report as percentages and rank them. The research findings indicate that the most significant toothbrush appearance factor is a "Curved handle," accounting for 80%, followed by “Multi-level bristles” at 70%, a "Rubber thumb rest" at 53.3%, "Handle divided into more than two parts" at 50%, and “Offset shape” at 40%, respectively. In terms of the reason for purchasing decision based on various factors are as follows: the curved handle and offset shape give a sense of purchase with its aesthetic, While the selection of multi-level bristles, the Rubber thumb rest, and the handle divided into more than two parts due to functionality.
เทรนด์ผู้สูงอายุเป็นเทรนด์ที่ได้รับความสนใจเป็นอย่างมาก แต่แบรนด์ส่วนใหญ่ยังไม่ปรับตัวเพื่อให้เหมาะกับเทรนด์ผู้สูงอายุอย่างชัดเจน ข้อมูลการออกแบบจากโครงการนี้จึงเป็นประโยชน์ต่อนักออกแบบและธุรกิจที่กำลังสนใจกลุ่มผู้สูงอายุซึ่งกำลังมีสัดส่วนที่มากขึ้นเรื่อยๆในประเทศไทย ผู้วิจัยจึงสนใจทำการเก็บข้อมูลและวิเคราะห์ปัจจัยรูปร่างภายนอกที่มีผลต่อการตัดสินใจซื้อแปรงสีฟันของประชากรกลุ่มเบบี้บูมเมอร์ เพื่อเป็นฐานข้อมูลที่อาจเป็นประโยชน์ต่อผู้ประกอบหรือนักออกแบบต่อไป
คณะสถาปัตยกรรม ศิลปะและการออกแบบ
A conceptual model inspired by Art Deco art, using the luxury, elegance, balance and the use of black and gold, which are the characteristics of Art Deco art, to create a conceptual model that is balanced, stable, elegant, sequential to look dynamic and uses black and gold to express Art Deco luxury.
คณะวิศวกรรมศาสตร์
This Project has been undertaken to address the need for skill development and knowledge enhancement in pneumatic systems and automation control, which are crucial in today’s manufacturing industry. Pneumatic systems play a vital role in various production processes, including machine control, automated devices, and assembly lines. However, the Department of Measurement and Control Engineering currently lacks a laboratory dedicated to the study and experimentation of pneumatic systems due to the deterioration and lack of maintenance of the previously used equipment. This has resulted in students missing the opportunity to practice essential skills required in the industrial sector. The authors of this thesis recognize the necessity of reviving and developing a pneumatic laboratory that can effectively support teaching, learning, and research activities. This project focuses on studying and developing industrial robotic arm control systems and pneumatic systems, integrating modern technologies such as Programmable Logic Controllers (PLC) and AI Vision. These systems are intended to be applicable to real-world industrial contexts. The outcomes of this project are expected to not only enhance the understanding of relevant technologies but also aim to transform the laboratory into a vital learning hub for current and future students. Furthermore, this initiative seeks to improve the competitiveness of students in the job market and support the development of innovations in the manufacturing industry in the years to come.
คณะสถาปัตยกรรม ศิลปะและการออกแบบ
When it comes to the general perception of death, it is often seen as something negative or inauspicious. However, the end or death of someone can sometimes be the beginning of change, influencing thoughts, lifestyles, and attitudes in a positive way for those around them. For students aged 13-18, accessing and understanding this topic remains a challenge. Most available information is often presented in complex forms that are difficult for young people to grasp. Moreover, teaching materials in schools often lack creativity and engagement, leading to a decline in students’ interest in this subject. To address this issue, a website has been designed as an accessible and creative resource. It aims to deepen young people's understanding of the impact of actions and the death of individuals on the world they live in, while inspiring them to become part of creating positive change for the future.