This study aims to identify the toothbrush appearance factors that affect baby boomers purchasing decisions. The research divide into three stages: The first stage is to classify the toothbrush appearance factors through a review of literature, research, and examining toothbrushes currently available on the market, summarizing them as appearance factors. The second stage is to summarize the results of the toothbrush appearance factors to create a multiple-choice questionnaire in three dimensions: purchasing decisions, aesthetics, and functionality. Collecting data from a group of 30 Baby Boomers aged 57-75 years old. The last stage is to summarize the three dimensions of appearance factors affecting baby boomers' toothbrush purchasing decisions and report as percentages and rank them. The research findings indicate that the most significant toothbrush appearance factor is a "Curved handle," accounting for 80%, followed by “Multi-level bristles” at 70%, a "Rubber thumb rest" at 53.3%, "Handle divided into more than two parts" at 50%, and “Offset shape” at 40%, respectively. In terms of the reason for purchasing decision based on various factors are as follows: the curved handle and offset shape give a sense of purchase with its aesthetic, While the selection of multi-level bristles, the Rubber thumb rest, and the handle divided into more than two parts due to functionality.
เทรนด์ผู้สูงอายุเป็นเทรนด์ที่ได้รับความสนใจเป็นอย่างมาก แต่แบรนด์ส่วนใหญ่ยังไม่ปรับตัวเพื่อให้เหมาะกับเทรนด์ผู้สูงอายุอย่างชัดเจน ข้อมูลการออกแบบจากโครงการนี้จึงเป็นประโยชน์ต่อนักออกแบบและธุรกิจที่กำลังสนใจกลุ่มผู้สูงอายุซึ่งกำลังมีสัดส่วนที่มากขึ้นเรื่อยๆในประเทศไทย ผู้วิจัยจึงสนใจทำการเก็บข้อมูลและวิเคราะห์ปัจจัยรูปร่างภายนอกที่มีผลต่อการตัดสินใจซื้อแปรงสีฟันของประชากรกลุ่มเบบี้บูมเมอร์ เพื่อเป็นฐานข้อมูลที่อาจเป็นประโยชน์ต่อผู้ประกอบหรือนักออกแบบต่อไป
คณะวิศวกรรมศาสตร์
This research focuses on the development of a 3D-printed spectrophotometer. The device was designed using AutoCAD, ensuring durability, low cost, and portability. It is intended for measuring the amount of formaldehyde in fresh seafood.
คณะแพทยศาสตร์
Migraine, a prevalent neurological disorder, is the third most common disease globally, causing significant health and financial burdens. It has four stages: prodrome, aura, headache, and postdrome. The prodrome (also known as premonitory) stage is crucial as it precedes the headache by up to 72 hours. Taking medication during the premonitory peroid has shown to prevent the headache phase . However, the symptoms of premonitory period lack specificity, making it difficult for patients to know if they’re experiencing premonitory symptoms. Calcitonin-gene related peptide (cGRP),is a protein that plays a key role in migraine pathogenesis and studies found that salivary cGRP levels increase during the premonitory stage. This study aims to develop and evaluate a lateral flow immunoassay kit for detecting salivary cGRP levels in migraine patients during the prodrome stage. It can serve as a confirmation tool for premonitory symptoms.
คณะเทคโนโลยีการเกษตร
The research aims to develop chili Thai commercial varieties for resistance to anthracnose and Pepper yellow leaf curl virus disease. The varieties allowing farmer to reduce the use of chemical pesticides for disease and pest control, also increases productivity and lowers production costs for farmers. The development new varieties are under studied of undergraduate, master's, and doctoral students by using conventional and molecular plant breeding. The new chili varieties were released to farmer and commercial companies for development for Thai commercial seed industry.