This study aims to identify the toothbrush appearance factors that affect baby boomers purchasing decisions. The research divide into three stages: The first stage is to classify the toothbrush appearance factors through a review of literature, research, and examining toothbrushes currently available on the market, summarizing them as appearance factors. The second stage is to summarize the results of the toothbrush appearance factors to create a multiple-choice questionnaire in three dimensions: purchasing decisions, aesthetics, and functionality. Collecting data from a group of 30 Baby Boomers aged 57-75 years old. The last stage is to summarize the three dimensions of appearance factors affecting baby boomers' toothbrush purchasing decisions and report as percentages and rank them. The research findings indicate that the most significant toothbrush appearance factor is a "Curved handle," accounting for 80%, followed by “Multi-level bristles” at 70%, a "Rubber thumb rest" at 53.3%, "Handle divided into more than two parts" at 50%, and “Offset shape” at 40%, respectively. In terms of the reason for purchasing decision based on various factors are as follows: the curved handle and offset shape give a sense of purchase with its aesthetic, While the selection of multi-level bristles, the Rubber thumb rest, and the handle divided into more than two parts due to functionality.
เทรนด์ผู้สูงอายุเป็นเทรนด์ที่ได้รับความสนใจเป็นอย่างมาก แต่แบรนด์ส่วนใหญ่ยังไม่ปรับตัวเพื่อให้เหมาะกับเทรนด์ผู้สูงอายุอย่างชัดเจน ข้อมูลการออกแบบจากโครงการนี้จึงเป็นประโยชน์ต่อนักออกแบบและธุรกิจที่กำลังสนใจกลุ่มผู้สูงอายุซึ่งกำลังมีสัดส่วนที่มากขึ้นเรื่อยๆในประเทศไทย ผู้วิจัยจึงสนใจทำการเก็บข้อมูลและวิเคราะห์ปัจจัยรูปร่างภายนอกที่มีผลต่อการตัดสินใจซื้อแปรงสีฟันของประชากรกลุ่มเบบี้บูมเมอร์ เพื่อเป็นฐานข้อมูลที่อาจเป็นประโยชน์ต่อผู้ประกอบหรือนักออกแบบต่อไป
คณะอุตสาหกรรมอาหาร
Spent coffee grounds (SCGs) are waste from coffee drink process, which are rich of a varieties of nutrients. This research applied SCGs as ingredient in cracker. The optimized formula and process are studied as well as addition of different levels of SCGs were studied. It was found that addition of SCGs in cracker had hedonic score in high level from panels, especially panels who drink coffee. Moreover, it was observed that SCGs could increase nutrients especially carbohydrate and fiber to the product.
คณะวิศวกรรมศาสตร์
One of the most important aspects of responding to a medical case is the response time. In general, most fatalities are due to the patient not being able to reach the hands of the doctor in time. This also includes the arrival of medical equipment to the scene. The human brain will start to degrade in function after 3 minutes of oxygen starvation which conventional road transportation method first responders presently use is usually unable to reach the site in this golden 3 minutes, resulting in fatalities during transport or before the arrival of first responders at the scene. Therefore, medical equipment transport by fully autonomous aircraft is explored. This is done through drone deliveries which is much quicker than road methods as the equipment could be flown straight to the site as it is not affected by traffic, road conditions, and navigation. In this project, we will explore an aerial delivery system for medical equipment such as Automatic External Defibrillators (AEDs), First aid equipment, and other small requested medical devices. This will be done through a DJI drone platform and their SDK application. The main goal for this project is to decrease the response time by using an autonomous aerial drone to deliver medical equipment.
คณะวิศวกรรมศาสตร์
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