This study aims to identify the toothbrush appearance factors that affect baby boomers purchasing decisions. The research divide into three stages: The first stage is to classify the toothbrush appearance factors through a review of literature, research, and examining toothbrushes currently available on the market, summarizing them as appearance factors. The second stage is to summarize the results of the toothbrush appearance factors to create a multiple-choice questionnaire in three dimensions: purchasing decisions, aesthetics, and functionality. Collecting data from a group of 30 Baby Boomers aged 57-75 years old. The last stage is to summarize the three dimensions of appearance factors affecting baby boomers' toothbrush purchasing decisions and report as percentages and rank them. The research findings indicate that the most significant toothbrush appearance factor is a "Curved handle," accounting for 80%, followed by “Multi-level bristles” at 70%, a "Rubber thumb rest" at 53.3%, "Handle divided into more than two parts" at 50%, and “Offset shape” at 40%, respectively. In terms of the reason for purchasing decision based on various factors are as follows: the curved handle and offset shape give a sense of purchase with its aesthetic, While the selection of multi-level bristles, the Rubber thumb rest, and the handle divided into more than two parts due to functionality.
เทรนด์ผู้สูงอายุเป็นเทรนด์ที่ได้รับความสนใจเป็นอย่างมาก แต่แบรนด์ส่วนใหญ่ยังไม่ปรับตัวเพื่อให้เหมาะกับเทรนด์ผู้สูงอายุอย่างชัดเจน ข้อมูลการออกแบบจากโครงการนี้จึงเป็นประโยชน์ต่อนักออกแบบและธุรกิจที่กำลังสนใจกลุ่มผู้สูงอายุซึ่งกำลังมีสัดส่วนที่มากขึ้นเรื่อยๆในประเทศไทย ผู้วิจัยจึงสนใจทำการเก็บข้อมูลและวิเคราะห์ปัจจัยรูปร่างภายนอกที่มีผลต่อการตัดสินใจซื้อแปรงสีฟันของประชากรกลุ่มเบบี้บูมเมอร์ เพื่อเป็นฐานข้อมูลที่อาจเป็นประโยชน์ต่อผู้ประกอบหรือนักออกแบบต่อไป
คณะวิทยาศาสตร์
Direct Arc Plasma Generator with Six Nozzles, Applications of Plasma Technology and Progress in Nuclear Fusion and Thailand Tokamak-1 (TT1) Development
คณะวิศวกรรมศาสตร์
This project has been developed to address medical challenges related to the process of counting and classifying blood cells from samples, a task that requires both time and high precision. To reduce the workload of medical personnel, the developers have created a platform and an artificial intelligence (AI) system capable of automatically classifying and counting cells from sample images. This system is designed to assist medical laboratory technicians by enabling them to work more efficiently and accurately, reducing the time required for analysis. Furthermore, it promotes the advancement of medical technology, ensuring effective usability from classrooms and laboratories to hospitals.
คณะเทคโนโลยีการเกษตร
The use of chemical herbicides in agriculture has raised concerns due to its adverse effects on farmers' health, environmental sustainability, and consumer safety. Paraquat, a widely used herbicide, has been banned in Thailand. In response to this issue, this research focused on the development of natural herbicide products as an alternative to conventional chemical herbicides. The study involved the extraction of bioactive compounds from selected plants with potential herbicidal properties and evaluating their effectiveness in controlling target weeds. The results indicated that the developed natural herbicide demonstrates significant weed control efficiency. Additionally, this product can be applied to organic farming systems, reducing reliance on hazardous chemicals and promoting sustainable agricultural practices. The development of this natural herbicide served as an essential step toward environmentally friendly and safe agricultural solutions.