This study aims to identify the toothbrush appearance factors that affect baby boomers purchasing decisions. The research divide into three stages: The first stage is to classify the toothbrush appearance factors through a review of literature, research, and examining toothbrushes currently available on the market, summarizing them as appearance factors. The second stage is to summarize the results of the toothbrush appearance factors to create a multiple-choice questionnaire in three dimensions: purchasing decisions, aesthetics, and functionality. Collecting data from a group of 30 Baby Boomers aged 57-75 years old. The last stage is to summarize the three dimensions of appearance factors affecting baby boomers' toothbrush purchasing decisions and report as percentages and rank them. The research findings indicate that the most significant toothbrush appearance factor is a "Curved handle," accounting for 80%, followed by “Multi-level bristles” at 70%, a "Rubber thumb rest" at 53.3%, "Handle divided into more than two parts" at 50%, and “Offset shape” at 40%, respectively. In terms of the reason for purchasing decision based on various factors are as follows: the curved handle and offset shape give a sense of purchase with its aesthetic, While the selection of multi-level bristles, the Rubber thumb rest, and the handle divided into more than two parts due to functionality.
เทรนด์ผู้สูงอายุเป็นเทรนด์ที่ได้รับความสนใจเป็นอย่างมาก แต่แบรนด์ส่วนใหญ่ยังไม่ปรับตัวเพื่อให้เหมาะกับเทรนด์ผู้สูงอายุอย่างชัดเจน ข้อมูลการออกแบบจากโครงการนี้จึงเป็นประโยชน์ต่อนักออกแบบและธุรกิจที่กำลังสนใจกลุ่มผู้สูงอายุซึ่งกำลังมีสัดส่วนที่มากขึ้นเรื่อยๆในประเทศไทย ผู้วิจัยจึงสนใจทำการเก็บข้อมูลและวิเคราะห์ปัจจัยรูปร่างภายนอกที่มีผลต่อการตัดสินใจซื้อแปรงสีฟันของประชากรกลุ่มเบบี้บูมเมอร์ เพื่อเป็นฐานข้อมูลที่อาจเป็นประโยชน์ต่อผู้ประกอบหรือนักออกแบบต่อไป
คณะสถาปัตยกรรม ศิลปะและการออกแบบ
Interior Architecture Design Project: A Halal Restaurant Integrating the Culture of Songkhla, Thailand
คณะอุตสาหกรรมอาหาร
Spent hens are laying hens that are over 18 months to 2 years old and no longer productive. The texture of spent hen meat is significantly tougher compared to broiler chickens, capons, and native chickens. Therefore, to increase the value of spent hens, a study was conducted to modify the texture of the meat by restructuring it with carrageenan and tenderizing it by marinating it in bromelain solution at different concentrations. The experiment found that restructuring with carrageenan and using bromelain enzyme resulted in a newly formed product and significantly improved the tenderness of the meat compared to chicken meat that was not treated with carrageenan and bromelain enzyme.
คณะเทคโนโลยีการเกษตร
This study investigated the effects of seed priming with Chaetomorpha sp. seaweed extract on seed germination and seedling growth of chili pepper. The objective was to examine the influence of seaweed extract concentrations on seed germination and seedling development. Seeds were primed in different concentrations of Chaetomorpha sp. extract, compared with a control treatment. The experiment was conducted using a completely randomized design with four replications. Results showed that seed priming with seaweed extract enhanced seed germination characteristics. Primed seeds exhibited improved germination percentage, germination index, and germination rate compared to the control. Additionally, seedlings from primed seeds showed enhanced root and shoot development. This study demonstrates the potential of Chaetomorpha sp. extract as a promising seed priming agent for improving chili pepper seed quality, which can be applied in the production of high-quality chili pepper seedlings.