ชิ้นงานKMITL Expo 2025Cluster 2025ป. โท
TOOTHBRUSH
APPEARANCE
FACTORS
THAT
AFFECT
BABY
BOOMERS'
PURCHASING
DECISIONS
คณะสถาปัตยกรรม ศิลปะและการออกแบบ, ศิลปอุตสาหกรรม, สถาปัตยกรรมศาสตรมหาบัณฑิต สาขาวิชาการออกแบบอุตสาหกรรม
AI Translated
Innovation Owner
NS
Mr. NAVAPAT SRIPODOK
Student
Details
This study identifies toothbrush appearance factors influencing Baby Boomers' purchasing decisions. Through a three-stage research process, it analyzes aesthetic and functional preferences to provide actionable insights for designers and businesses.
This study aims to identify the toothbrush appearance factors that affect baby boomers' purchasing decisions. The research is divided into three stages:
- Classification: Identifying factors through literature reviews and market analysis.
- Data Collection: Conducting a questionnaire with 30 Baby Boomers (aged 57-75) covering purchasing decisions, aesthetics, and functionality.
- Analysis: Summarizing findings as percentages and rankings.
Key Findings:
- Curved handle: 80% (Aesthetic-driven)
- Multi-level bristles: 70% (Functionality-driven)
- Rubber thumb rest: 53.3% (Functionality-driven)
- Handle divided into more than two parts: 50% (Functionality-driven)
- Offset shape: 40% (Aesthetic-driven)
Objective
To identify the toothbrush appearance factors that affect the purchasing decisions of Baby Boomer consumers.
To identify the toothbrush appearance factors that affect the purchasing decisions of Baby Boomer consumers.