Innovation Owner
นาง CHALITA SRINUAN
Advisor
Details
JALA is a brand offering jasmine rice wax scented candles designed to alleviate daily stress through aromatherapy. These innovative candles provide a clean, safe burn and are rich in vitamin E, blending traditional Thai elements with modern design for health-conscious consumers.
JALA is a brand that established a business around jasmine rice wax scented candles with the aim of addressing the stress people face in everyday life. The brand utilizes "Aromatherapy" to help relax the mind and alleviate stress. The scented candles made from jasmine rice wax are an innovative product, distinguished by:
- Clean burn: Safe for users and the environment.
- Skin nourishment: High vitamin E content.
- Unique fragrance: Provides true relaxation.
JALA aims to offer products that blend traditional Thai elements with modern design, making their scented candles not only therapeutic but also a reflection of Thai culture and modern identity. The brand caters to health-conscious and environmentally aware consumers.
Objective
The objectives are to analyze the market, production, and financial feasibility of the jasmine rice wax candle business and to develop a comprehensive business plan for the JALA brand.
- To analyze the market, production, and financial feasibility of the jasmine rice wax candle business.
- To develop a business plan for the JALA brand (jasmine rice wax scented candles).