Innovation Owner
นาย Kittichai Kasemsarn
Advisor
Details
This project develops modern media for the literature 'Khun Chang Khun Phaen: Khun Chang Dedicate The Petition' to engage youth, facilitate literature learning, and promote creative tourism and the economy in Suphanburi.
Currently, youth lack interest in literature, perceiving it as difficult and complex due to a lack of modern learning media. This project develops media for the literature 'Khun Chang Khun Phaen: Khun Chang Dedicate The Petition' to address these issues. The project consists of three sub-projects:
- Knowledge Creation: Establishing a conceptual framework through interviews with 10 experts and 600 questionnaires.
- Media Production: Creating multimedia content including an e-book, a 5-episode YouTube channel, and social media pages (Facebook and Instagram).
- Dissemination and Evaluation: Evaluating the media with 600 youths across 6 regions.
Objective
To create promotional media for youth regarding 'Khun Chang Khun Phaen: Khun Chang Dedicate The Petition' that fosters interest in literature and motivates tourism in Suphanburi with statistical significance at the .05 level.
To create promotional media for youth regarding 'Khun Chang Khun Phaen: Khun Chang Dedicate The Petition' that can:
- Foster interest in learning literature.
- Create motivation for tourism in Suphanburi province for youth with statistical significance at the .05 level.