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BrushXchange; A toothbrush featuring a recycled plastic handle and a replaceable brush head.

Abstract

BrushXchange is a toothbrush brand dedicated to reducing plastic waste in Thailand by offering toothbrushes made from recycled plastic with replaceable bristles. These products help minimize waste generated by traditional toothbrushes. The design is modern and user-friendly, emphasizing durability, comfort, and affordability, making it appropriate for health-conscious and environmentally aware consumers. The brand aims to drive change in the oral care industry by providing high-quality products at accessible prices. Its marketing strategy focuses on using social media platforms like Instagram and TikTok and collaborating with organizations that promote sustainability. The product is distributed through retail stores such as Lotus’s and Tops. BrushXchange also prioritizes environmental responsibility by using recycled paper packaging and organizing sustainability campaigns. The brand's long-term goal is to become a widely recognized brand image in the eco-friendly toothbrush market in Thailand while encouraging sustainable living habits within society.

Objective

1.ปัญหาขยะพลาสติกในประเทศไทย ประเทศไทยมีการผลิตขยะรวม 27.8 ล้านตันต่อปี โดยขยะพลาสติกคิดเป็น 12-13% ของปริมาณขยะทั้งหมด โดยขยะพลาสติกจากแปรงสีฟันที่ใช้แล้วทิ้งเป็นอีกปัจจัยที่ทำให้ปริมาณขยะเพิ่มขึ้น ด้วยจำนวนประชากรไทยกว่า 66 ล้านคน มีความเป็นไปได้ที่จะมีแปรงสีฟันที่ถูกทิ้งปีละประมาณ 66 ล้านชิ้น 2.มุ่งเน้นการสร้างความตระหนักรู้เกี่ยวกับปัญหาขยะพลาสติกในชุมชนและสังคม 3.เราต้องการนำเสนอผลิตภัณฑ์ที่ตอบสนองความต้องการของผู้บริโภคที่ใส่ใจสิ่งแวดล้อม โดยยังคงคุณภาพ ทนทาน และใช้งานได้สะดวก

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