Innovation Owner
Mr. YANNAWIT THIENNARAROJ
Student
Details
This research focuses on developing packaging for the Klong Dan Shrimp Paste Community Enterprise Group 3 to enhance product credibility and value. The new paper-based, rectangular design is durable, portable, and features comprehensive labeling.
This research aimed to study packaging needs, develop new packaging, and assess member satisfaction. Key findings include:
- Problem: The group lacked suitable packaging for souvenirs.
- Design: A rectangular paper design with a handle, foldable for transport, and stackable for storage.
- Labeling: Includes shrimp paste recipes, ingredients, dates, group history, and QR codes.
- Outcome: The new design increased product credibility and customer confidence, with 'Packaging Design 1' receiving the highest satisfaction rating.
Objective
The objectives are to study packaging design requirements, develop suitable packaging for the community enterprise, and evaluate member satisfaction with the new designs.
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To study the problems and needs in the packaging design of the Klong Dan Shrimp Paste Community Enterprise Group 3, Klong Dan Subdistrict, Bang Bo District, Samut Prakan Province.
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To develop packaging for the Klong Dan Shrimp Paste Community Enterprise Group 3, Klong Dan Subdistrict, Bang Bo District, Samut Prakan Province.
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To study the satisfaction with the packaging design of the members of the Klong Dan Shrimp Paste Community Enterprise Group 3, Klong Dan Subdistrict, Bang Bo District, Samut Prakan Province.