In today’s rapidly expanding e-commerce environment, the massive volume of product reviews makes it crucial to summarize user opinions in a way that is both comprehensible and practically applicable. This research presents a system for analyzing product reviews using Aspect-Based Sentiment Analysis (ABSA), a Natural Language Processing (NLP) technique that identifies key aspects of a review (such as shipping, product quality, and packaging) and evaluates the sentiment (positive, negative, or neutral) associated with each aspect, allowing both consumers and merchants to gain more efficient access to in-depth insights. This project focuses on developing AI for Thai-language ABSA by utilizing WangchanBERTa, a model trained on Thai data, and comparing it with various standard approaches such as TF-IDF + Logistic Regression, Word2Vec + BiLSTM, and Multilingual BERT (mBERT/XLM-R) to assess their performance in terms of accuracy, speed, and resource usage. Additionally, a dashboard visualization is provided to help users quickly grasp review trends. The expected outcome is to create an AI tool that can be practically employed in the e-commerce industry, enabling consumers to make easier purchasing decisions and assisting merchants in effectively improving their products and services.
ปัจจุบันการซื้อขายสินค้าออนไลน์เติบโตขึ้นอย่างรวดเร็ว ทำให้ข้อมูลรีวิวสินค้าจากผู้บริโภคมีปริมาณเพิ่มขึ้นเป็นจำนวนมาก รีวิวเหล่านี้มีบทบาทสำคัญในการตัดสินใจซื้อของลูกค้าและการปรับปรุงคุณภาพสินค้าของร้านค้า อย่างไรก็ตาม ปริมาณข้อมูลที่มากเกินไปและความหลากหลายของรูปแบบการแสดงความคิดเห็นทำให้การสรุปและวิเคราะห์ข้อมูลเหล่านี้เป็นไปได้ยาก ผู้บริโภคต้องใช้เวลามากในการอ่านรีวิวจำนวนมากเพื่อสรุปแนวโน้มความคิดเห็น ในขณะที่ร้านค้าประสบปัญหาในการวิเคราะห์ข้อมูลรีวิวเพื่อปรับปรุงผลิตภัณฑ์และบริการ เพื่อแก้ไขปัญหานี้ งานวิจัยนี้นำเสนอการประยุกต์ใช้ Aspect-Based Sentiment Analysis (ABSA) ซึ่งเป็นเทคนิคใน Natural Language Processing (NLP) ที่สามารถแยกแยะ แง่มุมสำคัญของรีวิวสินค้า (Aspects) และวิเคราะห์ อารมณ์ของแต่ละแง่มุม (Sentiments) โดยอัตโนมัติ การนำเทคนิคนี้มาใช้จะช่วยให้ผู้บริโภคสามารถรับข้อมูลเชิงลึกจากรีวิวได้ง่ายขึ้น และช่วยให้ร้านค้าสามารถใช้ข้อมูลรีวิวเพื่อปรับปรุงสินค้าและบริการอย่างมีประสิทธิภาพ โครงงานนี้ยังมุ่งเน้นการศึกษาว่า แนวทาง AI แบบใดมีประสิทธิภาพสูงสุดในการทำ ABSA สำหรับภาษาไทย โดยเปรียบเทียบ วิธีการประมวลผลภาษาธรรมชาติแบบดั้งเดิม กับเทคนิคการเรียนรู้เชิงลึกที่ทันสมัย เพื่อให้ได้แนวทางที่เหมาะสมที่สุด พร้อมทั้งพัฒนา Dashboard Visualization ที่ช่วยให้ข้อมูลรีวิวถูกนำเสนอในรูปแบบที่เข้าใจง่ายและสามารถนำไปใช้งานจริงในอุตสาหกรรมอีคอมเมิร์ซ
คณะครุศาสตร์อุตสาหกรรมและเทคโนโลยี
Industrial Education and Technology, King Mongkut's Institute of Technology Ladkrabang has a vision for sustainable excellence. The mission is to develop learners to be ready for the digital world, develop educational innovations using research as a base, strategic management with good governance, and academic services that benefit society. In this activity, the group of students joined with the Embassy of the Russian Federation in the Kingdom of Thailand, the working group of the Thai Silk and Culture Promotion Association, and the working group of the National Research Office (NRCT) to integrate knowledge to design a silk outfit that combines Thai and Russian cultures, create a network of cooperation in arts, culture, technology, innovation, and dissemination of knowledge and the beauty of Thai silk. The objective is to develop the potential of teachers and students in creative design, listen to the work guidelines from the working group of the Thai Silk and Culture Promotion Association, the working group of the National Research Office (NRCT) via an online meeting. The team of teachers and students from King Mongkut's Institute of Technology Ladkrabang under the name of the "Love Silk" group designed a Thai silk outfit that combines cultures with the identity of Thai silk and studying traditions and cultures of the Russian Federation's clothing. They studied related literature and research documents and integrated knowledge into the design process, inspired by the concept of the Rajapataen outfit. Since the reign of King Chulalongkorn (Rama V) in 1872, together with the clothing culture of the Russian Federation, emphasizing Thai silk, this concept has gone through the process of creating and selecting the design concept (Concept Generation and Selection). The concept received from the embassy was first submitted for feedback on July 25, 2024. There was a suggestion to add more uniqueness to Thai silk through a fashion show presentation by the wife and grandson of the Ambassador of the Russian Federation. Therefore, the designed outfits are 1 set of women's clothes and 1 set of boys' clothes. The women's set has an inner shirt adapted from the royal outfit using silk fabric, Kon Ka-ed pattern, with two separate pieces: 1 shirt and 1 skirt. The jacket is a modified long suit style, plain silk, dark pink and red. The boys' set has a long-sleeved shirt adapted from the contemporary royal style, tailored with cream silk, long slacks tailored with raw betel silk, and a collarless coat with blue silk and lotus pattern. Adapted from the Rajapattan suit with a long collar in an international style. On August 2, 2024, the designed suit and the prototype of the raw fabric suit were brought to the ambassador's wife and nephew to try on. On August 30, 2024, the ambassador was met for the 4th time to bring the silk suit that was cut into a real silk suit. The shirt was given to the ambassador's wife and nephew to try on. It was worn to join the fashion show in the 13th "Thai Silk to the World" Silk Festival at the Naval Auditorium, where lecturers and students from the Faculty of Industrial Education and Technology, King Mongkut's Institute of Technology Ladkrabang, joined the fashion show in the finale round, which proceeded smoothly. After the event, the working group of the Thai Silk and Culture Promotion Association brought the clothes designed and tailored by the "Rak Prae Mai" team to exhibit Thai Silk to the World Exhibition from September 1-8, 2024 at the Emsphere Shopping Mall. The team summarized the report and compiled a complete report. In the implementation of this project, the Faculty of Industrial Education and Technology, King Mongkut's Institute of Technology Ladkrabang has received support and facilitation throughout the project. The budget support from the National Research Council of Thailand (NRCT), the support of fabrics for sewing from the Thai Silk and Culture Promotion Association, and the information for designing valuable silk dresses from the Embassy of the Russian Federation in the Kingdom of Thailand are very important factors that made this operation a success. It is a very important experience for the team of teachers and students of Industrial Education and Technology, King Mongkut's Institute of Technology Ladkrabang. We sincerely hope to receive good cooperation in the future.
วิทยาลัยวิศวกรรมสังคีต
Some musicians are hearing impaired, some have finished their careers, but some continue to work, and it is much harder for them to be deaf than for musicians who are not. Some use hearing aids in their daily lives and use in-ear monitors in their live performances, which seem normal, but in their in-ears they only hear the metronome and drums. How can we improve the performance of in-ear monitors to near normal?
คณะอุตสาหกรรมอาหาร
A new jelly snack alternative for health-conscious individuals—delicious, convenient, and gut-friendly. Rich in probiotics and prebiotics, packed with antioxidants, and essential vitamins. Suitable for health enthusiasts and lactose-intolerant individuals. Free from artificial colors and flavors