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Micro Car Design Project for Students by Nike.

Abstract

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Objective

ในยุคปัจจุบัน นักศึกษาจำนวนมากต้องการพาหนะที่สะดวก ประหยัด และเหมาะสมกับไลฟ์สไตล์ที่คล่องตัว ทว่าตลาดยานยนต์ขนาดเล็ก (Micro Car) ในปัจจุบันยังขาดการออกแบบที่สามารถสะท้อนตัวตนและไลฟ์สไตล์ของนักศึกษาได้อย่างแท้จริง ด้วยเหตุนี้ บริษัท Nike ซึ่งเป็นแบรนด์ชั้นนำด้านกีฬาและไลฟ์สไตล์ที่เน้นความคล่องตัว นวัตกรรม และการออกแบบที่โดดเด่น จึงได้พัฒนาแนวคิด Micro Car ที่ได้รับแรงบันดาลใจจากเอกลักษณ์ของแบรนด์ 1. ตอบโจทย์ไลฟ์สไตล์นักศึกษา – นักศึกษามีความต้องการพาหนะที่ขับขี่ง่าย ประหยัดพลังงาน และสะดวกต่อการเดินทางในเมือง ซึ่ง Micro Car สามารถตอบสนองได้อย่างมีประสิทธิภาพ 2. การออกแบบที่สะท้อนตัวตนของ Nike – มีเอกลักษณ์ด้านความเร็ว คล่องตัว และนวัตกรรม โครงการนี้จึงมุ่งเน้นการนำดีไซน์ที่มีเอกลักษณ์ของ Nike เช่น รูปทรงพลิ้วไหว เทคโนโลยีล้ำสมัย 3. สร้างประสบการณ์ใหม่ให้กับผู้ใช้ – การออกแบบ Micro Car โดยมีแรงบันดาลใจจากรองเท้ากีฬา Nike หรือเทคโนโลยีที่ใช้ในผลิตภัณฑ์ของแบรนด์ จะช่วยสร้างความรู้สึกเป็นส่วนหนึ่งของไลฟ์สไตล์ที่มีพลังและทันสมัย

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