
This book introduces basic management concepts that are applicable to technological innovation development. It encompasses various tech settings like Agro & Health tech, in addition to the more commonly referred digital sector.
องค์ความรู้ด้านการจัดการธุรกิจเทคโนโลยี ถือเป็นเรื่องใหม่ ยังไม่เป็นที่รู้จักในวงกว้าง เมื่อเปรียบเทียบกับ สาขาอื่นๆ เช่น การตลาด หรือ การจัดการทรัพยากรมนุษย์ เป็นต้น

คณะบริหารธุรกิจ
In an era where sustainability is at the heart of business operations, eco-friendly packaging is gaining increasing attention. This research explores sustainable business models for alternative packaging, focusing on the case of corn-based paper, an innovation that effectively replaces conventional plastic packaging. The study analyzes key factors that enable businesses using natural raw materials to remain competitive in the market, as well as the growth potential of sustainable packaging compared to plastic-based alternatives. Additionally, it examines the factors influencing consumer behavior in choosing eco-friendly products and evaluates the impact on profitability and social responsibility. This research employs both qualitative and quantitative methods, including case studies of businesses utilizing alternative materials, in-depth interviews with industry experts, and consumer behavior surveys. The findings are expected to provide insights into the business potential of corn-based packaging, strategies for market expansion, and approaches for long-term sustainability. The results of this study will serve as a valuable reference for entrepreneurs seeking to develop green businesses and policymakers aiming to promote sustainable packaging in the market.

คณะวิศวกรรมศาสตร์
In Thailand, the quantity of old tires has been increasing annually, posing a significant environmental challenge due to their non-biodegradable material. However, old tires contain an internal porous structure, which suggests their potential application as sound-absorbing materials. Porosity is a key characteristic that enables materials to trap sound waves, making them effective for noise reduction. Therefore, this study aims to investigate and develop sound-absorbing materials from old tire rubber powder. The methodology involved mixing old tire powder with fresh latex at a ratio of 1:2, followed by drying at a temperature of 120°C for four hours. Subsequently, the physical properties influencing sound absorption, including density, porosity, and water absorption, were analyzed. The results indicated that the sound-absorbing material produced from old tire rubber powder showed a density of 0.96 g/cm³, a porosity value of 0.45, and a water absorption of 11.03%. Therefore, the findings suggest that old tire rubber powder has the potential to be effectively utilized as a sound-absorbing material.

คณะวิศวกรรมศาสตร์
-