This book introduces basic management concepts that are applicable to technological innovation development. It encompasses various tech settings like Agro & Health tech, in addition to the more commonly referred digital sector.
องค์ความรู้ด้านการจัดการธุรกิจเทคโนโลยี ถือเป็นเรื่องใหม่ ยังไม่เป็นที่รู้จักในวงกว้าง เมื่อเปรียบเทียบกับ สาขาอื่นๆ เช่น การตลาด หรือ การจัดการทรัพยากรมนุษย์ เป็นต้น
คณะเทคโนโลยีการเกษตร
Efficient durian orchard development requires integrating knowledge, technology, and innovation from farmers and academics to cope with environmental changes and market demands. The Durian Web-based Learning Hub is an online learning platform developed to serve as a central hub for knowledge transfer from experts and as a space for experience exchange among farmers. Users can access learning resources conveniently and continuously. This platform is part of the Innovation Project for Production and Marketing Information Management Innovation for Enhancing the Quality of Durian Production Entering into Premium Markets, supported by the Program Management Unit for Area-Based Development (PMUA)
คณะวิศวกรรมศาสตร์
This research aims to investigate the adulteration of Khao Dawk Mali 105 rice based on storage age using Near-Infrared Spectroscopy (NIRS) with Fourier Transform Near-Infrared Spectroscopy (FT-NIR) in the wavenumber range of 12,500 – 4,000 cm-1 (800 – 2,500 nm). Storage duration significantly impacts the quality of cooked rice. This research is divided into two parts: 1) to investigate the feasibility of separating rice according to storage age (1, 2, and 3 years) using the best model created by an Ensemble method combined with Second Derivative, which achieved an accuracy of 96.3%. 2) To investigate adulteration based on storage age by adulterating at 0% (all 2- and 3-year-old rice), 10%, 20%, 30%, 40%, 50%, 60%, 70%, 80%, 90%, and 100% (all 1-year-old rice). The best model was created using Gaussian Process Regression (GPR) combined with Smoothing + Multiplicative Scatter Correction (MSC), with coefficients of determination (r²), root mean square error of prediction (RMSEP), bias, and prediction ability (RPD) values of 0.92, 8.6%, 0.9%, and 3.6 respectively. This demonstrates that the adulteration model can be applied to separate rice by storage age (1, 2, and 3 years). Additionally, the color values of rice with different storage ages show differences in L* and b* values.
คณะบริหารธุรกิจ
BrushXchange is a toothbrush brand dedicated to reducing plastic waste in Thailand by offering toothbrushes made from recycled plastic with replaceable bristles. These products help minimize waste generated by traditional toothbrushes. The design is modern and user-friendly, emphasizing durability, comfort, and affordability, making it appropriate for health-conscious and environmentally aware consumers. The brand aims to drive change in the oral care industry by providing high-quality products at accessible prices. Its marketing strategy focuses on using social media platforms like Instagram and TikTok and collaborating with organizations that promote sustainability. The product is distributed through retail stores such as Lotus’s and Tops. BrushXchange also prioritizes environmental responsibility by using recycled paper packaging and organizing sustainability campaigns. The brand's long-term goal is to become a widely recognized brand image in the eco-friendly toothbrush market in Thailand while encouraging sustainable living habits within society.