This book introduces basic management concepts that are applicable to technological innovation development. It encompasses various tech settings like Agro & Health tech, in addition to the more commonly referred digital sector.
องค์ความรู้ด้านการจัดการธุรกิจเทคโนโลยี ถือเป็นเรื่องใหม่ ยังไม่เป็นที่รู้จักในวงกว้าง เมื่อเปรียบเทียบกับ สาขาอื่นๆ เช่น การตลาด หรือ การจัดการทรัพยากรมนุษย์ เป็นต้น
คณะเทคโนโลยีการเกษตร
This research aimed to (1) analyze the problems and needs in designing labels for catfish strip products of the Lam Sai Phatthana Community Enterprise Group, (2) develop the labels for catfish strip products, and (3) evaluate the satisfaction levels of consumers and community group members with the developed labels. The study involved 17 members of the community enterprise group and 151 consumers. Research methods included in-depth interviews and questionnaires to gather satisfaction data. The results showed that the newly developed product labels were effective in attracting attention and building trust in the product. The satisfaction levels among the Lam Sai Phatthana Community Enterprise Group members and consumers were high (x ̅= 4.17 and 3.75, respectively).
คณะเทคโนโลยีการเกษตร
Soil is home to a diverse array of living organisms that interact within a complex food web, facilitating energy and nutrient cycling essential for sustaining life above ground. Among these organisms, soil microbes play a crucial role in supporting plant growth. Beneficial microorganisms enhance nutrient availability, improve soil structure by increasing porosity, and strengthen plant resistance to diseases. Conversely, harmful microorganisms, such as plant pathogens, can hinder plant growth and reduce crop yields when present in high concentrations. Neutral microorganisms, which naturally inhabit the soil, contribute to the soil ecosystem without directly impacting plants. A single teaspoon of soil contains over a billion microorganisms, yet only about 1% of them can be cultured in laboratory conditions. This highlights soil as one of the richest reservoirs of microbial diversity on Earth.
คณะอุตสาหกรรมอาหาร
Coffee is a critical agricultural commodity to be used to produce a premium beverage to serve people worldwide. Coffee microbiome turned to be an essential tool to improve the bean quality through the natural fermentation. Therefore, understanding the microbial diversities could create the final product's better quality. This study investigated the natural microbial consortium during the wet process fermentation of coffee onsite in Thailand to characterize the microorganisms involved in correlation toward the biochemical characteristics and metabolic attributes. Roasting is another important step in developing the complex flavor/ aroma that make coffee to be enjoyable. During the roasting process, the beans undergo many complex and alternatively change in the physicochemical properties from the gained substances in the fermentation process. The changing in the formation of the substances responsible for the sensory qualities, physicochemical/ aroma attributes as well as the health benefits of the final product. Using the starter culture could also develop the distinguished characteristics of coffee (Research collaboration with Van Hart company)