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Fundamentals of Managing Technology Ventures

Fundamentals of Managing Technology Ventures

Abstract

This book introduces basic management concepts that are applicable to technological innovation development. It encompasses various tech settings like Agro & Health tech, in addition to the more commonly referred digital sector.

Objective

องค์ความรู้ด้านการจัดการธุรกิจเทคโนโลยี ถือเป็นเรื่องใหม่ ยังไม่เป็นที่รู้จักในวงกว้าง เมื่อเปรียบเทียบกับ สาขาอื่นๆ เช่น การตลาด หรือ การจัดการทรัพยากรมนุษย์ เป็นต้น

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