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Fundamentals of Managing Technology Ventures

Fundamentals of Managing Technology Ventures

Abstract

This book introduces basic management concepts that are applicable to technological innovation development. It encompasses various tech settings like Agro & Health tech, in addition to the more commonly referred digital sector.

Objective

องค์ความรู้ด้านการจัดการธุรกิจเทคโนโลยี ถือเป็นเรื่องใหม่ ยังไม่เป็นที่รู้จักในวงกว้าง เมื่อเปรียบเทียบกับ สาขาอื่นๆ เช่น การตลาด หรือ การจัดการทรัพยากรมนุษย์ เป็นต้น

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THE DESIGN GUIDELINE OF IDENTITY FOR HIGH SPEED RAIL STATION

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THE DESIGN GUIDELINE OF IDENTITY FOR HIGH SPEED RAIL STATION

The purpose of this research aims to guidelines the identity design for high-speed rail stations, which are divided into four steps: 1) Survey and analysis of identity at the high-speed train stations, including subway in Japan and Taiwan. 2) Comparison the perception of the environment by the questionnaire at BTS, MRT BL, Airport Rail Link (AERA1), and MRT PPL in Bangkok from passengers 800 passengers. 3) Survey and analysis the perception of identity at the MRT Blue Line by questionnaires 800 passengers at Wat Mangkorn, Sam Yod, Sanam Chai, and Itsaraphap stations. 4) To analysis with the descriptive statistics and one-way ANOVA. Study and survey of the high-speed rail environment from Bangkok to Nong Khai, then synthesize the identity design guidelines by 12 experts with structured interviews to summarize the conceptual framework for identity design for high-speed rail stations. The results shown that the identity of train stations in Japan and Taiwan is designed based on architectural and historical concepts that align with the local environment, society, and lifestyle near the stations. This design approach is evident at stations serving as significant tourist attractions and in the surrounding environment, including external buildings and nearby public transportation connections, as well as entrance and exit doors to the station. In summary, four types of identities have been identified: 1) The Identity Historical and Architectural 2) The Identity of Culture 3) The Identity from Cartoons and 4) The Identity of Art and Design

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