Innovation Owner
Mr. BOWONPHOT AUPKAEW
Student
Details
The "Blood D" project addresses the 37% failure rate in blood donations by providing physical and mental preparation support. Through a dedicated application, donors receive daily guidance and reminders to ensure they are fully prepared for a successful donation.
In the world of blood donation, studies show that only 63% of attempted donors are successful, while 37% are turned away due to lack of physical preparation. The "Blood in Need, Buddy Indeed" campaign and the "Blood D" application were developed to bridge this gap by:
- Providing comprehensive support for both body and mind.
- Assessing donor eligibility against Red Cross standards.
- Sending daily notifications and infographics during a 7-day countdown to ensure readiness.
Following four pilot events, the success rate of donors increased from 63% to 78%. The full launch of the "Blood D" application is expected to increase blood collection by up to 15% among existing donors.
Objective
The project aims to study factors affecting donor readiness, analyze user behavior, and design the "Blood D" application to help donors achieve optimal physical and mental preparation for blood donation.
- To study the factors affecting physical and mental readiness for blood donation.
- To analyze problem data, user behavior, and factors affecting readiness to guide the design of an application that supports physical and mental preparation for blood donors.
- To design the "Blood D" application to assist potential donors in achieving the highest level of physical and mental readiness for blood donation.