A DESIGN GUIDELINE FOR PROTOTYPE APPLICATION OF PUBLIC TRANSPORTATION AT KING MONGKUT'S INSTITUTE OF TECHNOLOGY LADKRABANG.

This research aims to study the guidelines and develop a prototype of an application for public transport users to plan their journey and increase safety in using different types of public transport to travel to King Mongkut's Institute of Technology Ladkrabang. The objectives are as follows: 1) To study the factors of user experience (UX) and user interface (UI) design that affect the users of the application for using public transport. 2) To study the needs of users of public transport applications who must travel to King Mongkut's Institute of Technology Ladkrabang. 3) To present the guidelines for designing the user experience (UX) and user interface (UI) and to produce a prototype of the application for using public transport to travel to King Mongkut's Institute of Technology Ladkrabang. The research includes a review of the literature on User Experience (UX) and User Interface (UI) design, as well as a look at examples of public transportation applications and pick-up sites near King Mongkut's Institute of Technology Ladkrabang. This study is based on qualitative research. There are examples of employing relevant applications during the interview. The target audience is students aged 18 to 35 who will give prototypes for application development to satisfy their requirements. Provide information that is actually useful to users. The research results found that the public transport vehicles that the target group used the most were the Songthaew (the pick-up truck), train, airport rail link, motorcycle taxi, taxi, and bus, respectively. Users were concerned about various safety issues and wanted to design features to increase safety and confidence in using public transport vehicles for students, such as sending locations to relevant officials in the event of an emergency or when assistance was needed, and important information about public transport vehicles that students needed, such as calculating prices, calculating travel times, bus schedules, official and clear pick-up and drop-off points, bus routes, driver registration, suggestions or route recommendations, and the time of public transport vehicles arriving at the point where users were waiting, etc. The guidelines for designing the User Experience (UX) were presented from the analysis of the target group's data, which was a prioritization of the features of the menu for recording frequently used routes, a menu showing nearby pick-up points, a menu for searching for routes and selecting using various user constraints, such as calculating travel prices or travel times, and a menu that could set fonts and color modes to support a variety of users. This was because the study of user needs for fonts found an equal demand for Thai fonts with looped (Looped font) and without looped (Loopless font), as well as a study of the application's color requirements, which required both light and dark colors to be displayed in approximately equal amounts. This includes the design of the user interface (User Interface) by designing symbols that allow users to access the desired information quickly without confusion.

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