MOOD&TONE - Sustainable Garments

มู้ด&โทน - เครื่องแต่งกายที่ยั่งยืน


#Cluster 2024
#BCG (Bio-Circular-Green Economy)
มู้ด&โทน - เครื่องแต่งกายที่ยั่งยืน


Mood & Tone is a sustainable garment brand that seamlessly blends emotional expression with environmentally conscious fashion. The name reflects our commitment to conveying different moods through art-inspired garments, particularly through our unique cartoon face designs. "Mood" signifies the emotional depth our clothing aims to express, while "Tone" hints at our exclusive use of earth-tone colors, emphasizing our dedication to sustainability and eco-friendly fashion. Catering to consumers who appreciate both expressive clothing and environmentally responsible choices, Mood & Tone is set to redefine sustainable fashion with its distinctive blend of art and conscientious style. 

Mood & Tone is founded by three equal stakeholders: Chayoungkun Dumrong, Jirapat Pansombuti, and Saowalak Phaesongphat, each holding a 33.3% stake. The company will commence operations with an initial team of 17 employees, with plans to expand the workforce as consumer registrations for our courses increase. This strategic approach ensures a scalable growth model, allowing us to efficiently support the development of our products and services in response to growing demand. 

Mood & Tone adopts a dual sales approach, combining on-site and online channels for our reasonably priced, high-quality garments. Our state-of-the-art production facility prioritizes sustainability. Social media advertising targets environmentally conscious adults aged 18-45, our primary customer base, ensuring swift engagement with those who appreciate and invest in premium, eco-friendly fashion. 

Our startup plan allocates 1,020,300.00 THB for key elements like location, building, interior design, vehicles, office supplies, and marketing. The Payback Period is set at within 1 years, with a break-even point at 9,168,025 THB, representing the sales needed to cover all costs and reach a neutral financial position. 


In the past five years, the sustainability movement in the textile industry in Thailand has experienced a remarkable surge, with a 30% increase in businesses adopting eco-friendly practices. From 2018 to 2023, the percentage of companies incorporating sustainable materials, including polyester shirts, has steadily grown. This trend underscores a significant shift towards environmental consciousness within the industry, reflecting both consumer demand for sustainable products and a growing commitment among businesses to embrace eco-friendly practices. The data not only highlights the recent success of sustainability initiatives but also forecasts a promising trajectory for the future of environmentally responsible business practices in Thailand.  

At Mood & Tone, we are driven by a passion for sustainable fashion that transcends boundaries, challenges norms, and promotes responsible choices. 

Our journey began with a simple yet powerful vision to redefine the future of clothing by crafting stylish, comfortable, and eco-conscious garments for all. With a commitment to sustainability at our core, we have embarked on a mission to showcase the transformative potential of recycled polyester fabric in the world of unisex fashion. 

As advocates for a more sustainable world, we recognize the pressing need to address the environmental impact of the fashion industry. The decision to specialize in garments such as shirts, polo shirts, and hoodies, designed to be unisex, reflects our dedication to inclusivity and versatility. 

Our clothing features a distinctive Signature art print a unique artistic expression adorning each garment we offer. Emotional faces are intricately painted, showcasing a variety of psychological colors. This allows customers to select products that resonate with their individual preferences. This is where Mood & Tone plays a crucial role. 

We believe that fashion should be a force for good, accessible to everyone, and capable of making a positive impact on the planet. 

Project Members

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